Natur / Naturalicious

Naturalicious is a brand that is sold in Europe and UK. Previously the marketing and bottle designs have been created by two separate companies. Develop these “different” brands into one worldwide consolidated brand – ‘Natur’ with assets that can be used across the UK and internationally.

Natur have stores in London and Amsterdam and promote on the streets/with pop-ups. Myself and my design team were the creative behind the London stores, pop-ups and promotional activities, and we worked with the Amsterdam team on the store over there.

This included:

  • Interior design – we were given a basic layout (entrance, fridge, till positions) and from that decided the materials, colours, props etc
  • Exterior design – the doors were folding glass allowing a wrap to be put onto it
  • Design of the walkway towards one of the stores – this was glass that we were able to put vinyl on
  • Adverts directing to the store
  • Uniform
  • Menu leaflets
  • POS posters
  • Large menu-boards within the stores
  • Wraps around WHSmith (I left the company before this was implemented, but was a key member in the team putting this idea together)
  • Packaging – juice bottles, yoghurt pots and snacks
  • Dump bins for promotional use
  • Promotional bottle tags
  • Promotional flyers
Natur / Early WMC
Photoshop, Illustrator, Indesign, Wordpress