Create a sustainable lifestyle brand which aims to make people think about their choices. It’s not flowery and pretty, it’s young, fresh, stimulating, unconventional. The brand needs to feel very edgy, mystical and almost dangerous / secretive.
Holy Thirteen is an elite club of chosen individuals that just know. It’s not just a feel good, be good, do good brand without the stigma of being a tree hugging, hippy, vegan. This is something much cooler, interesting and gritty.