Natur / Naturalicious
Naturalicious is a brand that is sold in Europe and UK. Previously the marketing and bottle designs have been created by two separate companies. Develop these “different” brands into one worldwide consolidated brand – ‘Natur’ with assets that can be used across the UK and internationally.
Natur have stores in London and Amsterdam and promote on the streets/with pop-ups. Myself and my design team were the creative behind the London stores, pop-ups and promotional activities, and we worked with the Amsterdam team on the store over there.
This included:
- Interior design – we were given a basic layout (entrance, fridge, till positions) and from that decided the materials, colours, props etc
- Exterior design – the doors were folding glass allowing a wrap to be put onto it
- Design of the walkway towards one of the stores – this was glass that we were able to put vinyl on
- Adverts directing to the store
- Uniform
- Menu leaflets
- POS posters
- Large menu-boards within the stores
- Wraps around WHSmith (I left the company before this was implemented, but was a key member in the team putting this idea together)
- Packaging – juice bottles, yoghurt pots and snacks
- Dump bins for promotional use
- Promotional bottle tags
- Promotional flyers
